The role of senior executives in managing key customers in Arab context

  • Fawaz Baddar ALHussan, Faten Baddar AL-Husan, Lulu Alhesan
  • Journal of Business and Industrial Marketing, July 2017, Emerald
  • DOI: 10.1108/jbim-05-2015-0091

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http://dx.doi.org/10.1108/jbim-05-2015-0091

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