What is it about?

This study has enhanced the existing research on technology management and technology leadership by shifting the focus from just technological factors to market factors, such as Customer Focus.

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Why is it important?

This study enhances the importance of customer focus and technology and innovation management research. Innovation drives the growth. Innovation should be focused on customer needs and preferences, preferable hidden needs.


I had intense interaction with my co-authors while developing this article. All three co-authors are outstanding researchers and together they published more that 500 articles in top journals. Their insights make this article a piece worth reading. This article also includes brief interviews with select Chief Technology Officers (CTOs) from our respondent organizations. The information shared during the interview by the CTOs helped in interpretation of results.

Zafar Husain
Al Ain University of Science and Technology

Read the Original

This page is a summary of: Impact of customer focus on technology leadership via technology development capability – a moderated mediation model, Journal of Business and Industrial Marketing, May 2021, Emerald, DOI: 10.1108/jbim-04-2020-0186.
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