What is it about?
This study has enhanced the existing research on technology management and technology leadership by shifting the focus from just technological factors to market factors, such as Customer Focus.
Photo by ThisisEngineering RAEng on Unsplash
Why is it important?
This study enhances the importance of customer focus and technology and innovation management research. Innovation drives the growth. Innovation should be focused on customer needs and preferences, preferable hidden needs.
Read the Original
This page is a summary of: Impact of customer focus on technology leadership via technology development capability – a moderated mediation model, Journal of Business and Industrial Marketing, May 2021, Emerald, DOI: 10.1108/jbim-04-2020-0186.
You can read the full text:
The following have contributed to this page