Toward the development of new product ideas: asymmetric effects of team cohesion on new product ideation

  • Tanawat Hirunyawipada, Audhesh K. Paswan, Charles Blankson
  • Journal of Business and Industrial Marketing, August 2015, Emerald
  • DOI: 10.1108/jbim-02-2014-0042

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http://dx.doi.org/10.1108/jbim-02-2014-0042

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