The interrelationships between student satisfaction, motivation and loyalty
What is it about?
Globalization of education and the increase of information exchange have resulted in viewing students as customers in the education market. Applying the marketing theory into education sector and focusing on Students’ satisfaction and loyalty to benefit the university is another approach to compete in the market in the long term. We have tested the mediation role of students' motivation between student satisfaction and loyalty.
Why is it important?
The present research contribute to the existing field of knowledge by providing support for the contention that student satisfaction is a key influencing factor in the creation of student loyalty and in the development of the mediation role of motivation between student satisfaction and loyalty.
The following have contributed to this page: Dr Annamdevula Subrahmanyam