What is it about?
How can Airbnb hosts use their listing descriptions to improve sales? We find what consumers are looking for in listing descriptions and what should hosts focus on when writing their listing descriptions to increase their sales.
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This page is a summary of: Understanding host marketing strategies on Airbnb and their impact on listing performance: a text analytics approach, Information Technology and People, October 2021, Emerald,
DOI: 10.1108/itp-10-2020-0718.
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