What is it about?
The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing strategy and foreign market performance.
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Why is it important?
Research on emerging market multinationals can be merged with that of born globals to augment our understanding of how early internationalizers from emerging markets perform in foreign markets.
Perspectives
This study is among the few focusing on born globals in emerging markets, which face the difficulties of newness and limited resources, as well as characteristics of emerging markets,
Professor Dr. Mohammad Falahat
Asia Pacific University of Technology and Innovation
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This page is a summary of: Orientations and capabilities of born global firms from emerging markets, International Marketing Review, June 2018, Emerald,
DOI: 10.1108/imr-01-2017-0021.
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