The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty

  • Ho-Jin Lee, Yongseok Jee
  • International Journal of Sports Marketing and Sponsorship, November 2016, Emerald
  • DOI: 10.1108/ijsms-11-2016-021

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http://dx.doi.org/10.1108/ijsms-11-2016-021

The following have contributed to this page: Professor Yong-Seok Jee