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In the past, many people voted against hosting the Olympic Games in their city. The International Olympic Committee (IOC) will now organize the first Olympic Esports Games in 2027. We want to find out how people in a former Winter Olympic city feel about this new event.

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This page is a summary of: From snow to screens: resident support for Olympic esports games in a former winter Olympic games host city, International Journal of Sports Marketing and Sponsorship, April 2026, Emerald,
DOI: 10.1108/ijsms-10-2025-0518.
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