The effect of endorsement and congruence on banner ads on sports websites

  • Woo-Young Lee, Youngjin Hur, Dae Yeon Kim, Christopher Brigham
  • International Journal of Sports Marketing and Sponsorship, August 2017, Emerald
  • DOI: 10.1108/ijsms-08-2017-096

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http://dx.doi.org/10.1108/ijsms-08-2017-096

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