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Sports betting in the United States has flourished since 2018 when the Supreme Court deregulated the federal law banning the activity. As betting often spreads one's attention across the league, we explored the impact of the activity on traditional team loyalty.
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This page is a summary of: Fan conflict or complement? Exploring the intersection of sports betting and team loyalty, International Journal of Sports Marketing and Sponsorship, February 2024, Emerald,
DOI: 10.1108/ijsms-07-2023-0138.
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