What is it about?
Sports organizations have a vested interest in leveraging video games to create commercial opportunities and enhance Participation in their sport. This study explores which features of sports video games may have a significant impact on gamers’ desire to own virtual items (Ownership), on consumers’ willingness to pay for these items and on their participation in soccer activities.
Featured Image
Photo by Sam Pak on Unsplash
Read the Original
This page is a summary of: Scoring big – how sports video game features drive virtual ownership, willingness to pay and soccer participation, International Journal of Sports Marketing and Sponsorship, December 2024, Emerald,
DOI: 10.1108/ijsms-06-2024-0135.
You can read the full text:
Contributors
The following have contributed to this page
