Disrupting the fashion retail journey: social media and GenZ's fashion consumption

What is it about?

Younger consumers known as Generation Z (GenZ) have been brought up in a digital world in which social media has always been part of their lives. We show how how their fashion shopping journey takes place online through social and commercial experiences. These combine the need for entertainment, information and communication with their own collections and curations of fashion items. This combination leads to new forms of sale and resale.

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