Content analysis of comparative claims in drug advertisements

Vanessa Boudewyns, Pamela A. Williams
  • International Journal of Pharmaceutical and Healthcare Marketing, September 2016, Emerald
  • DOI: 10.1108/ijphm-09-2014-0055

Comparative Claims in Prescription Drug Advertising

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The following have contributed to this page: Dr. Vanessa Boudewyns

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