Hybrid strategy and its effect on the market performance of family-business SMEs: the mediating role of innovation

What is it about?

For SMEs to survive in turbulent environments, we propose the adoption of hybrid strategies instead of pure strategies. The novel model links hybrid strategy (as opposed to 'stuck in the middle'), innovation, and market performance. The research is valuable for owners and managers of family SMEs because we find differences in the relationships studied compared to non-family SMEs.

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