What is it about?
Unlike its Hollywood counterpart, the Hindi film industry (popularly known as Bollywood) attracts huge worldwide popularity because of its wide ranging content, song and dance sequences and wide language appeal. However, we do not know the strategic risk faced in distributing these Bollywood films. This study is an endeavor in that direction.
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Why is it important?
Distribution of filmed content has emerged as the primary strategic function of the film value chain . Distributors’ decisions have increasingly become an issue of strategic importance in the rapidly changing media and entertainment landscape. However, our understanding of distribution risk is limited as the extant work focuses on film development and production risk.
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This page is a summary of: What constitutes risk for a theatrical film distributor? Evidence from the Hindi film industry, International Journal of Organizational Analysis, July 2020, Emerald, DOI: 10.1108/ijoa-03-2020-2086.
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