How the redefinition of the initial problem generates innovative solutions.

What is it about?

This paper investigates the framing and redefinition of innovation challenges as an approach to generate creative solutions in the field of project management. Focusing on redefining a challenge instead of proposing solutions to a problem fosters creative thinking and encourages innovative proposals. This ideation challenges the organization's traditional way of managing innovation projects. We offer a model that provides a better means by which to manage projects that embody high uncertainty, while helping to generate more innovative solutions.

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