Higher Education consumer choice: a literature review
What is it about?
A systematic review of the literature on choice factors affecting choice of college and university. A theoretical model for testing purposes in presented in the final section.
Why is it important?
There is considerable interest in seeking answers to the question: how do students choose a university? This paper reviews the evidence and presents the current knowledge and insights on each factor based on findings from previous research.
The following have contributed to this page: Professor Jane Hemsley-Brown and Professor Izhar Oplatka
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