University choice: what do we know, what don’t we know and what do we still need to find out?

Jane Hemsley-Brown, Izhar Oplatka
  • The International Journal of Educational Management, April 2015, Emerald
  • DOI: 10.1108/ijem-10-2013-0150

Higher Education consumer choice: a literature review

What is it about?

A systematic review of the literature on choice factors affecting choice of college and university. A theoretical model for testing purposes in presented in the final section.

Why is it important?

There is considerable interest in seeking answers to the question: how do students choose a university? This paper reviews the evidence and presents the current knowledge and insights on each factor based on findings from previous research.

Perspectives

Professor Jane Hemsley-Brown (Author)
University of Surrey

The paper is an excellent starting point for anyone interested in conducting research in the field. The authors provide a critical review of the papers including, for example raising concerns about the samples used for many studies in the field.

The following have contributed to this page: Professor Jane Hemsley-Brown and Professor Izhar Oplatka