Assessing the role of creativity and motivation to measure entrepreneurial education and entrepreneurial intention

What is it about?

Entrepreneurial Education (EE) primary objective is to develop skills and knowledge that can propel them into a journey of Entrepreneurial Intention (EI) and entrepreneurship. Although EE and EI have studied at large, there is hardly any study which talks about motivation, creativity and practicality in their programme. Present investigation aims to study the association between the Entrepreneurial Education (EE) and Entrepreneurial Intention (EI) and multiple mediation model of Creativity and Entrepreneurial Motivation. The study employed a sample of 300 students who have studied entrepreneurial development courses (short term and vocational courses) from higher educational institutes located in four States of Northern India. The investigation revealed that EE has a significant association with EM and EI but not with creativity. It also is seen that EM facilitates the affiliation between EE and EI, but creativity does not. Our investigation results help the Institution, Policymakers, Government, to include entrepreneurial activities in their programmes.

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