Segmenting the audience attending a military music festival

Helen Marie Mallette, Wanda George, Ilya Blum
  • International Journal of Event and Festival Management, March 2018, Emerald
  • DOI: 10.1108/ijefm-04-2017-0026

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http://dx.doi.org/10.1108/ijefm-04-2017-0026

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