What is it about?

Artisan entrepreneurs are known for their creative solutions to overcome lack of business skills or finance. This article investigates the micro-processes of 'doing' business, and does so through the application of ethnographic research methods (interviews, participant observation, action research, observations, document analysis). These studies reveal how artisan entrepreneurs organise their work in a particular location: a studio in UK creative industry site. Research into the impact of the studio - and the creative industry organisation the studio is located in - on doing business offers insights that are valuable not just for artisan entrepreneurs, but also other industries that work with an increasing number of contractors and freelancers.

Featured Image

Why is it important?

The research findings show that the co-ordination of collaboration between UK artisan entrepreneurs can massively increase the limited resources held by sole entrepreneurs/the self-employed. These collaborations vary between one-off or formally fixed ones. This is important for the Future of Work; the OECD (2019) shows that fragmentation of labour markets and a dispersal of working locations will increase. The research sheds light on how entrepreneurs can overcome the fragmentation of labour markets, which is important now more than ever due to the fact that COVID-19 has dramatically altered the ways and locations in which individuals work.


I am deeply passionate about creative skills and mindsets and making a living - the latter is the most challenging aspect for many artists and artisan entrepreneurs. The ones I found for the research are passionate and committed. They develop more and more the right balance for them on making a living and living their passion - to enrich other's lives and making a living for themselves.

Dr Inge Hill IJBR Editorial Review Board
The Open University

Read the Original

This page is a summary of: Spotlight on UK artisan entrepreneurs' situated collaborations: through the lens of entrepreneurial capitals and their conversion, International Journal of Entrepreneurial Behaviour & Research, December 2020, Emerald,
DOI: 10.1108/ijebr-11-2019-0642.
You can read the full text:




The following have contributed to this page