Sustainable value creation? Entrepreneurial orientations in the football industry

What is it about?

The ‘opening up’ of the professional football industry in England to market forces in 1983 has subsequently attracted entrepreneurs that use football clubs as artefacts to pursue other business interests. Over-grazing on strategic and economic capital at the expense and exploitation of social and cultural capital exists. As entrepreneurial opportunities to exploit a football club’s assets becomes more apparent, the unique relationship between club and fan is being strained. We observe detachment, disenchantment and protest.

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