The relationship between strategic orientations and firm performance and the role of innovation: a meta-analytic assessment of theoretical models

What is it about?

This study compares two different ways of explaining how firms can achieve better results by adopting different strategic orientations that focus on customers, markets, learning, and innovation. It uses a statistical method that combines data from many previous studies. It finds that firms should consider how these strategies are related to each other and how they affect innovation. Innovation is important because it helps firms create new products or services that are different from what others offer. This study is original because it uses a new method to compare two existing theories and shows how innovation connects strategic orientations with performance.

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Photo by Matt Ridley on Unsplash

Photo by Matt Ridley on Unsplash