What is it about?
This article is about how to approach the culinary-related assets of a destination and plan them in a strategic way aiming at providing benefices to all stakeholders involved in tourism industry (hosting community, tourism providers and visitors)
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Why is it important?
The study is important due to the comprehensive approach and analysis, exploring the topic of culinary tourism from 3 perspectives: planning/development, marketing and tourism experience. It contributes to get the whole picture of this niche tourism market
Perspectives
It is believed that the only way to achieve the desirable aims and obtain results in this market / industry is to analyse and plan the culinary-related activities, assets and events in an integrated way and in strategic terms; meaning within a long-term plan ans consistency.
Professor Marios D. SOTIRIADIS
University of South Africa
Read the Original
This page is a summary of: Culinary tourism assets and events: suggesting a strategic planning tool, International Journal of Contemporary Hospitality Management, August 2015, Emerald,
DOI: 10.1108/ijchm-11-2013-0519.
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