What is it about?
Supplements the extant literature by revealing how modern practitioners perceive disintermediation in the tourism and hospitality industry. Investigate the disintermediation issue from the perspectives of tourism product/service suppliers and intermediaries, and provides a reference for industry practitioners to establish adequate strategies that take advantage of Internet technology.
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Why is it important?
Small and medium size travel agencies should consider the Internet as a new channel that provides new business opportunities and adds value to existing services. Online channels can minimize the risk of disintermediation by identifying and focusing on the niche market. Travel agency also need to improve online marketing and implementing reputation management through the Internet.
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This page is a summary of: Distribution channel in hospitality and tourism, International Journal of Contemporary Hospitality Management, April 2015, Emerald, DOI: 10.1108/ijchm-11-2013-0498.
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