What is it about?
This article illustrates how LEGO® Serious Play® method could enrich multi-method research by providing deeper meanings of participants' lived experiences. This paper presents a foundation for future use of dual mode facilitation in LEGO® Serious Play® method. As such, it describes how facilitator can be a co-creator of the research process during the workshop. Finally the paper explains the kit design and how custom LEGO® Serious Play® kits could be created to fit the workshop purpose.
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Why is it important?
The findings of this research help to better understand novel method of social sciences research LEGO® Serious Play®.
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This page is a summary of: LEGO® Serious Play® in multi-method tourism research, International Journal of Contemporary Hospitality Management, January 2020, Emerald,
DOI: 10.1108/ijchm-04-2019-0358.
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