What is it about?
We have developed a prototype agent-based model for hospitality businesses to more clearly understand the complexity involved in managing eWOM distribution, as well as more accurately and cost-efficiently assess the eWOM management effectiveness.
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This page is a summary of: A holistic assessment of eWOM management effectiveness with agent-based modeling, International Journal of Contemporary Hospitality Management, October 2022, Emerald,
DOI: 10.1108/ijchm-01-2022-0106.
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