Consumer adoption of m-banking: a behavioral reasoning theory perspective

Anil Gupta, Neelika Arora
  • The International Journal of Bank Marketing, June 2017, Emerald
  • DOI: 10.1108/ijbm-11-2016-0162

Perspectives

Anil Gupta (Author)

A new approach to understand adoption of mobile banking especially because it looks into 'reasons for' and 'reasons against' adoption in a single framework.

Read Publication

http://dx.doi.org/10.1108/ijbm-11-2016-0162

The following have contributed to this page: Anil Gupta

In partnership with: