Consumer adoption of m-banking: a behavioral reasoning theory perspective

Anil Gupta, Neelika Arora
  • The International Journal of Bank Marketing, June 2017, Emerald
  • DOI: 10.1108/ijbm-11-2016-0162


Anil Gupta (Author)

A new approach to understand adoption of mobile banking especially because it looks into 'reasons for' and 'reasons against' adoption in a single framework.

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