Prepaid debit cards and banking intention

What is it about?

Non-bank prepaid debit cards increasingly mimic bank deposit account features and protections. We separate precontemplators from contemplators according to the Trantheoretical Model of Behavior Change and show that there is no link between prepaid debit cards and the intention to become banked in the next 12 months but we also find that recently banked users in another sample were active cardholders in the previous 12 months.

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