Mobile payments adoption – introducing mindfulness to better understand consumer behavior

  • Carlos Flavian, Miguel Guinaliu, Yuntao Lu
  • The International Journal of Bank Marketing, September 2020, Emerald
  • DOI: 10.1108/ijbm-01-2020-0039

What is it about?

The study confirms that the mindfulness variable allows a better understanding of the adoption of new technologies such as mobile payment. The study conducted in the United States and Spain confirms the influence exerted by mindfulness on the variables traditionally used to explain the intention to use a technology (e.g. perceived utility, perceived ease of use, subjective norm and attitude towards use).

Read Publication

The following have contributed to this page: Professor Carlos Flavian