Are urban Indonesians receptive to a social media-based campaign for safer sex?
What is it about?
The purpose of this paper is to explore participants’ attitudes and receptivity to a #CondomEmoji campaign insofar as investigating whether attitudes and receptivity were important predictors for brand impression and intention to buy.
Why is it important?
This paper offers an insight into how conservative audiences may respond to social-media-based campaign of safer sex.
The following have contributed to this page: Rizqy Amelia Zein and Mr Ilham Akhsanu Ridlo