The future of sustainable fashion in Iran

What is it about?

This study explores the future of sustainable fashion in Iran. Fashion is not just about clothing—it reflects identity, culture, and social values. However, the rapid production and consumption of fashion have caused serious environmental and social problems. The researchers interviewed nine experts in Iran’s fashion industry and used Causal Layered Analysis (CLA), a method for exploring the deeper factors that shape the future. The findings show that sustainability depends on more than just technology or economics. It is also influenced by cultural values, media, consumer awareness, and government policies. The study identifies four key cultural metaphors that can help guide the future of fashion in Iran: authenticity (roots and origins), knowledge and innovation (the light of knowledge), collective responsibility (one body), and respect for nature (the earth as a trust). These concepts can help align production and consumption with social and environmental responsibility. The results are useful for policymakers, fashion designers, producers, and consumers who want to build a more sustainable and ethical fashion industry in Iran.

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Photo by Andrey Zvyagintsev on Unsplash

Photo by Andrey Zvyagintsev on Unsplash

Why is it important?

This research is important because it helps the fashion industry in Iran become more sustainable. By understanding how social awareness and cultural values affect the way we produce and consume clothes, we can find better ways to protect the environment. This study provides useful guidance for policymakers, designers, and consumers to make more ethical choices for the future.

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