Understanding value and motivation: analysis of alumni from a US undergraduate business degree

What is it about?

The significance of this study may provide valuable information to university administration, leaders, marketing, and development departments to better understand how to appeal and engage a wider audience of potential students. Results provide a framework for other universities to use in their assessment practices concerning recruitment and retention efforts and helps to clarify how students, who have graduated from a university, assessed their experience in relation to value after graduation.

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