What is it about?

Job seekers are attracted by job ads in different ways. In an experiment with Generation Y business students, we show that there are common preference types. These preferences types combine potentially conflicting logics. Socialization through the potential applicants' own work experience and the occupation of friends influence their preferences and thus the decision to apply.

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Why is it important?

This article shows how recrtuitment research and practice can profit from advanced marketing methods such as choice-based conjoint analysis and why the generation Y stereotype deserves rethinking. Furthermore, it illuminates the neglected role of peers and family for developing job preferences.

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This page is a summary of: The logic of attraction: exploring the institutional complexity of job preferences, Employee Relations, July 2020, Emerald,
DOI: 10.1108/er-09-2019-0373.
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