Effects of the intensity of use of social media on brand equity

Igor Stojanovic, Luisa Andreu, Rafael Curras-Perez
  • European Journal of Management and Business Economics, March 2018, Emerald
  • DOI: 10.1108/ejmbe-11-2017-0049

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http://dx.doi.org/10.1108/ejmbe-11-2017-0049

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