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Value Dominant Logic (VDL) considers value in the wide and complex realm shaped by companies, customers, and a multitude of other stakeholders, so that the logic itself and the entities mentioned above strive to achieve value in terms of wellbeing for all actors

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This page is a summary of: Value-dominant logic: organizational principles, European Journal of Marketing, April 2023, Emerald,
DOI: 10.1108/ejm-11-2022-0816.
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