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Sales managers should consider that not all employees indulging in behavior self-leadership would reap benefits from the same. As such, sales managers should assess the level of technical knowledge of the salesforce and when determining their training programs that develop such self-leadership skills.
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This page is a summary of: Assessing the drivers and outcomes of behavioral self-leadership, European Journal of Marketing, November 2020, Emerald,
DOI: 10.1108/ejm-11-2018-0769.
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