What is it about?
A systematic review of the literature pertaining to marketing agency-client relationships. The review thematically discusses the works examined before proposing a new research agenda.
Why is it important?
Agency-client relationships have long been asserted as important to successful business practice. In today's digital landscape, such relationships are complex and need to be further investigated with this prior knowledge.
The following have contributed to this page: Mr Brendan J Keegan