On the relationships among brand experience, hedonic emotions, and brand equity

  • Cherng G. Ding, Timmy H. Tseng
  • European Journal of Marketing, July 2015, Emerald
  • DOI: 10.1108/ejm-04-2013-0200

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http://dx.doi.org/10.1108/ejm-04-2013-0200

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