B2B service brand identity and brand performance

  • An empirical investigation in the UK’s B2B IT services sector
  • Darren Andrew Coleman, Leslie de Chernatony, George Christodoulides
  • European Journal of Marketing, July 2015, Emerald
  • DOI: 10.1108/ejm-03-2013-0154

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http://dx.doi.org/10.1108/ejm-03-2013-0154

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