Standing out from the crowd: niche product choice as a form of conspicuous consumption

Tobias Schaefers
  • European Journal of Marketing, September 2014, Emerald
  • DOI: 10.1108/ejm-03-2013-0121

Standing out from the crowd

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http://dx.doi.org/10.1108/ejm-03-2013-0121

The following have contributed to this page: Professor Tobias Schaefers