The strength of no tie relationship in an online recommendation

  • Focused on interactional effects of valence, tie strength, and type of service
  • Dong-Mo Koo
  • European Journal of Marketing, July 2015, Emerald
  • DOI: 10.1108/ejm-01-2014-0022

The strength of no tie relationship

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http://dx.doi.org/10.1108/ejm-01-2014-0022

The following have contributed to this page: Dr. Dong-Mo Koo