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Disruptive innovation in Fast Moving Consumer Goods is decreasing in Europe, negatively affecting consumer welfare. We build up a virtuous circle of sucessful innovation and develop an extensive list of success factors.
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This page is a summary of: The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry, European Journal of Innovation Management, September 2022, Emerald,
DOI: 10.1108/ejim-01-2022-0006.
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