What is it about?
Gabriel Eze and Olusegun Adegun founded Rural Farmers Hub (RFH) in 2018 to improve agricultural productivity in Nigeria using geospatial technology and data analytics. Despite early success in acquiring users and generating revenue, the company now faces challenges in sustaining growth and maintaining social impact, as many smallholder farmers struggle to afford its services.
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This page is a summary of: Rural Farmers Hub: balancing social impact and financial sustainability, Emerald Emerging Markets Case Studies, December 2025, Emerald,
DOI: 10.1108/eemcs-10-2024-0422.
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