Bazzar case: exporting gourmet Brazil

What is it about?

This teaching case explores the internationalization process of Bazzar, a Brazilian specialty food company, from the sauce, topping, dessert gourmet segment. The case navigates through the behavioral theories of internationalization, such as the Uppsala Theory and the Network Theory, answering questions related to market selection processes, entry mode choices and strategy. This is a real case, based on primary and secondary sources of information, originally designed for international business classes of MBA courses. At the end of discussion of this case, students are expected to understand the following concepts: (a) gradual process of internationalization and commitment of resources; (b) reasons for internationalization; (c) role of networks for internationalization pace and for entry mode choices.

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