Strategic contraction: Haidilao path through the pandemic

What is it about?

This case study explores Haidilao, a leading Chinese hotpot chain, and its strategic response to the challenges posed by the COVID-19 pandemic. The company faced significant disruptions due to rapid expansion and reduced customer traffic during the crisis. To address these issues, Haidilao implemented the "Woodpecker Plan," emphasizing operational efficiency, regional management restructuring, and customer-centric innovation. Additionally, the strategic spin-off of its international operations allowed the company to refocus on its domestic market. This study examines Haidilao's resilience and adaptability, offering valuable insights into crisis management, organizational restructuring, and strategic decision-making for businesses navigating uncertain environments.

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