Social sector growth and disaster response management: the case of the Food Bank of Morocco

What is it about?

This case study tells the story of the Food Bank of Morocco (FBM), a non-profit organization founded in 2002 to fight hunger, provide disaster relief, and improve education in poor, rural areas. Since 2014, under the leadership of Executive Director Sanae Bennesser Alaoui, FBM has expanded its reach, helping more people in need and responding to various crises. The case focuses on how the organization quickly responded to the COVID-19 lockdown and the September 8, 2023, earthquake in Al Haouz, Morocco, showing how flexible and trusted FBM has become within the community and the Moroccan diaspora. One of FBM's major milestones was being recognized as a public utility organization in 2022, which helped attract more donations and visibility. Despite its success, FBM still faces challenges in securing steady funding and increasing its volunteer base to keep up with its expanding mission. The case encourages students to think about how FBM can continue to grow sustainably, tackle disaster relief, stay flexible, and strengthen its role in achieving the UN's Sustainable Development Goals in Morocco.

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