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Unacademy faces declining online revenue and significant losses. Their new offline initiative, Unacademy Centres, competes with established players. Students must assess if this strategic shift to an omnichannel model can stabilize finances and restore profitability by FY24, despite the challenges.

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This page is a summary of: “Unacademy”: journey from online disruptor to omnichannel EdTech, Emerald Emerging Markets Case Studies, December 2024, Emerald,
DOI: 10.1108/eemcs-05-2024-0209.
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