Steadfast Bubbles: a Palestinian soap company’s journey to globalization

What is it about?

This case study explores the challenges faced by Nablus Soap Company (NSC) in expanding its market presence to new countries amidst political and logistical difficulties. It examines how institutional voids - such as weak regulatory systems and lack of market information - affect NSC's export opportunities. The study proposes strategies for overcoming these challenges and evaluates potential markets for expansion. It aims to help NSC make informed decisions to continue its growth while addressing complex barriers.

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