Famoc Depanel: innovating product-service systems through functional spaces

What is it about?

This case presents the challenge that Javier Ramirez, CEO of Famoc Depanel, faced in October 2014. Either Famoc Depanel continued in the traditional office furniture market generating new lower-cost products, and continued facing the informal competition, or the company risked accepting a new business that the National Tax and Customs Direction of Colombia (DIAN, the acronym according to its name in Spanish) had proposed and give its business a complete turnaround.

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