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PakVolt, an emerging EV company in Pakistan, faces a crucial decision, whether to launch its electric vehicles now or wait for better infrastructure. This case study explores the challenges of EV adoption, including affordability, charging networks, and consumer perceptions. It applies business models and innovation theories to analyze strategic options for a sustainable and profitable EV business in Pakistan. The study offers insights into market dynamics, government policies, and sustainability goals, providing valuable lessons for business leaders, policymakers, and students in strategic decision-making

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This page is a summary of: PakVolt’s journey: evaluating the EV adoption in Pakistan, Emerald Emerging Markets Case Studies, December 2025, Emerald,
DOI: 10.1108/eemcs-02-2025-0095.
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